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Awareness Campaigns

Awareness Campaigns

MADD York Region Awareness Campaigns

Safe Roads…Your Call

Safe Roads…Your Call Campaign launched in York Region 2007 in the York Regional Police to encourage all drivers to call 9-1-1 if they suspected an impaired driver. Look out for the 9-1-1 road signs across the region.

Drug Evaluation Program

The Drug Evaluation Program is a one-of-a-kind program designed to help police offers detect and evaluate the signs of impaired driving by drugs. Trained Drug Recognition Experts are helping us to raise awareness and stop the act of driving while impaired by drugs. To find out more about the program, click here:

In the Fall of 2009, MADD York Region launches its new initiative to keep our roads safe. The Safe Driving Kits were distributed to every high school in York Region and were filled with useful information about road safety and the dangers of impaired drivers. Now high schools have the tools to do their own presentations or with the assistance of School Resource Officers.


In the Fall of 2009, MADD York Region started a new partnership with Kia Canada to launch the new MADDMobile. The MADDMobile is a 2009 Kia Soul decalled with reminders to drive safe and sober. It will be displayed at a variety of events across the region and its goal is to raise awareness about the dangers of impaired driving. Look out for it driving across the region!

National Awareness Campaigns

Raising public awareness about the dangers of impaired driving is a critical strategy used to prevent more deaths and injuries from occurring.

MADD Canada’s national public awareness programs include:

  • Campaign 911Campaign 911 educates and empowers the public about the right course of action to take if they see a driver they suspect is impaired.
  • Project Red Ribbon – An annual campaign, beginning on November 1st, gives the opportunity for drivers to display a red ribbon on their vehicles in support of sober driving.
  • Educational videos for schools and community groups.
  • Public Service Announcements for radio, television, and print campaigns.
  • Printed materials include booklets and brochures.
  • MADD Matters – A national newsletter sent quarterly to victims/survivors, members, supporters, and community leaders to keep everyone informed about impaired driving issues and MADD Canada activities.

For more information, and to view certain publications, please visit MADD Canada.

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