MADD Canada and Gigit Community Step Out Together for First-Ever Virtual Strides for Change Event
Oakville, Ontario – MADD Canada (Mothers Against Drunk Driving) has partnered with Gigit Community to power their annual Strides for Change event this September 2020. This year marks the first time that this major fundraising initiative for the national Canadian non-profit organization will be held as a virtual walk/run/wheelchair event. “This is a major fundraising activity for all MADD Canada…
Keep Roads Safe This Canada Day – Plan Ahead For A Sober Ride Home
Oakville, Ontario – Canada Day celebrations may look a little different this year as much of the country still has COVID-19 related restrictions on large gatherings, but MADD Canada and Allstate Insurance Company of Canada are urging everyone to remain vigilant about impaired driving and do their part to keep roads and highways safe. “As roads and highways start to…
Outdated, Incomplete Impaired Driving Stats Hinder Evaluation of Legislation and Policies Aimed at Reducing Impaired Driving Crash Deaths and Injuries
Oakville, Ontario – The availability of reasonably current data on impaired driving is crucial to identifying trends, evaluating legislative and policy measures, and developing new prevention strategies. Yet, the most recent Canadian data on impairment-related crashes, deaths and injuries is five years out-of-date. “The most recent Canadian statistics on impairment-related crash deaths and injuries are from 2015,” said MADD Canada…
MADD Canada Report Outlines Federal Measures Required To Address Impaired Driving And Support Victims/Survivors
Oakville, Ontario – MADD Canada’s newly-released federal policy report recommends new measures the Canadian government should adopt to further address the impaired driving problem and better support victims and survivors of this violent crime. The Top 10 Report: Federal Measures to Minimize Impaired Driving and Support Victims outlines 10 key legislative and policy recommendations. “Changes implemented by the federal government…
New MADD Canada Report Urges Provinces/Territories To Do More To Prevent Impaired Driving
Oakville, Ontario – A new report from MADD Canada is calling on provinces and territories to strengthen legislative and policy measures to prevent impaired driving and to better support victims and survivors. The Top 10 Report: Provincial and Territorial Measures to Minimize Impaired Driving and Support Victims provides each province and territory with an individualized set of 10 recommendations, including…
Don’t Test Your Luck By Driving Impaired – Plan A Sober Ride Home From St. Patrick’s Day Festivities
Oakville, Ontario – If you are getting an early start to your St. Patrick’s Day celebrations on the weekend, MADD Canada and Allstate Insurance Company of Canada are asking you to rely on good planning, not good luck, to get home safely. “A tragic crash is the last thing on anyone’s mind as they celebrate St. Patrick’s Day,” said MADD…
Make Sure No Hearts Are Broken This Valentine’s Day – Plan Ahead For A Sober Ride Home
(Oakville, Ontario) – If you are headed out for a night on the town with your special someone to celebrate Valentine’s Day, MADD Canada and Allstate Insurance Company of Canada are asking you to make a sober ride part of the plan. “We hope everyone has a very special Valentine’s Day,” said MADD Canada National President Jaymie-Lyne Hancock. “If your…
In-Vehicle Testing Has The Power To End Impaired Driving; MADD Canada Wants 100% Of Canadians To Support It
Oakville, Ontario – While a recent survey shows more than three-quarters of Canadians favour the addition of testing technology in vehicles to prevent impaired driving, MADD Canada and its new National President are striving for 100% support. In a survey of 1,001 Canadians, conducted by Ipsos in late January, 785 (78%) said they would be ‘very’ or ‘somewhat’ willing to…
A Sober Driver Will Be Your MVP This Super Bowl Weekend
Oakville, Ontario – MADD Canada and Allstate Insurance Company of Canada are asking Canadians to make the winning play before this weekend’s Super Bowl festivities begin by planning ahead for a sober ride home. “Everyone is on the same team when it comes to keeping roads safe,” said MADD Canada Chief Executive Officer Andrew Murie. “If you’re going to be…
Ring In The New Year Right – Plan Ahead For A Sober Ride Home
Oakville/Ontario – As Canadians prepare to welcome in 2020, MADD Canada and Allstate Insurance Company of Canada are reminding everyone to include sober transportation in their New Year’s party plans. “We wish everyone a Happy New Year and all the best in 2020,” said MADD Canada Chief Executive Officer Andrew Murie. “Most importantly, we wish that everyone gets home from…
Impaired Driving Can Bring Your Holiday Festivities To A Tragic Halt – Plan Ahead For A Sober Ride Home
Oakville, Ontario – With Christmas just a few days away and the season’s festivities in full swing this weekend, MADD Canada and Allstate Insurance Company of Canada are asking Canadians to put safe roads and sober driving at the top of their holiday to-do lists. “This is a time for families, friends and festive fun. No one’s holiday should come…
MADD Canada Launches Atlantic Region Awareness Campaign To Promote Sober Driving
Saint John, New Brunswick – MADD Canada is encouraging Atlantic Canadians to show their commitment to safe and sober driving this holiday season by joining Project Red Ribbon. Running from November to the beginning of January, Project Red Ribbon raises awareness about the risks of impaired driving, and encourages motorists to always drive sober. The Atlantic Project Red Ribbon campaign…