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May 28, 2020

Outdated, Incomplete Impaired Driving Stats Hinder Evaluation of Legislation and Policies Aimed at Reducing Impaired Driving Crash Deaths and Injuries

Oakville, Ontario – The availability of reasonably current data on impaired driving is crucial to identifying trends, evaluating legislative and policy measures, and developing new prevention strategies. Yet, the most recent Canadian data on impairment-related crashes, deaths and injuries is five years out-of-date.  “The most recent Canadian statistics on impairment-related crash deaths and injuries are from 2015,” said MADD Canada…

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May 12, 2020

MADD Canada Report Outlines Federal Measures Required To Address Impaired Driving And Support Victims/Survivors

Oakville, Ontario – MADD Canada’s newly-released federal policy report recommends new measures the Canadian government should adopt to further address the impaired driving problem and better support victims and survivors of this violent crime.  The Top 10 Report: Federal Measures to Minimize Impaired Driving and Support Victims outlines 10 key legislative and policy recommendations.  “Changes implemented by the federal government…

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May 12, 2020

New MADD Canada Report Urges Provinces/Territories To Do More To Prevent Impaired Driving

Oakville, Ontario – A new report from MADD Canada is calling on provinces and territories to strengthen legislative and policy measures to prevent impaired driving and to better support victims and survivors.  The Top 10 Report: Provincial and Territorial Measures to Minimize Impaired Driving and Support Victims provides each province and territory with an individualized set of 10 recommendations, including…

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March 13, 2020

Don’t Test Your Luck By Driving Impaired – Plan A Sober Ride Home From St. Patrick’s Day Festivities

Oakville, Ontario – If you are getting an early start to your St. Patrick’s Day celebrations on the weekend, MADD Canada and Allstate Insurance Company of Canada are asking you to rely on good planning, not good luck, to get home safely. “A tragic crash is the last thing on anyone’s mind as they celebrate St. Patrick’s Day,” said MADD…

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February 13, 2020

Make Sure No Hearts Are Broken This Valentine’s Day – Plan Ahead For A Sober Ride Home

(Oakville, Ontario) – If you are headed out for a night on the town with your special someone to celebrate Valentine’s Day, MADD Canada and Allstate Insurance Company of Canada are asking you to make a sober ride part of the plan. “We hope everyone has a very special Valentine’s Day,” said MADD Canada National President Jaymie-Lyne Hancock. “If your…

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February 6, 2020

In-Vehicle Testing Has The Power To End Impaired Driving; MADD Canada Wants 100% Of Canadians To Support It

Oakville, Ontario – While a recent survey shows more than three-quarters of Canadians favour the addition of testing technology in vehicles to prevent impaired driving, MADD Canada and its new National President are striving for 100% support. In a survey of 1,001 Canadians, conducted by Ipsos in late January, 785 (78%) said they would be ‘very’ or ‘somewhat’ willing to…

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January 31, 2020

A Sober Driver Will Be Your MVP This Super Bowl Weekend

Oakville, Ontario – MADD Canada and Allstate Insurance Company of Canada are asking Canadians to make the winning play before this weekend’s Super Bowl festivities begin by planning ahead for a sober ride home. “Everyone is on the same team when it comes to keeping roads safe,” said MADD Canada Chief Executive Officer Andrew Murie. “If you’re going to be…

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December 30, 2019

Ring In The New Year Right – Plan Ahead For A Sober Ride Home

Oakville/Ontario – As Canadians prepare to welcome in 2020, MADD Canada and Allstate Insurance Company of Canada are reminding everyone to include sober transportation in their New Year’s party plans. “We wish everyone a Happy New Year and all the best in 2020,” said MADD Canada Chief Executive Officer Andrew Murie. “Most importantly, we wish that everyone gets home from…

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December 20, 2019

Impaired Driving Can Bring Your Holiday Festivities To A Tragic Halt – Plan Ahead For A Sober Ride Home

Oakville, Ontario – With Christmas just a few days away and the season’s festivities in full swing this weekend, MADD Canada and Allstate Insurance Company of Canada are asking Canadians to put safe roads and sober driving at the top of their holiday to-do lists. “This is a time for families, friends and festive fun. No one’s holiday should come…

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December 6, 2019

MADD Canada Launches Atlantic Region Awareness Campaign To Promote Sober Driving

Saint John, New Brunswick – MADD Canada is encouraging Atlantic Canadians to show their commitment to safe and sober driving this holiday season by joining Project Red Ribbon. Running from November to the beginning of January, Project Red Ribbon raises awareness about the risks of impaired driving, and encourages motorists to always drive sober. The Atlantic Project Red Ribbon campaign…

Kick?off to Safe Boating Awareness Week and Media Day

Kick?off to Safe Boating Awareness Week and Media Day Thursday, May 19, 2016, 10 a.m. Police Marine Unit, 259 Queen's Quay West  On Thursday, May 19, 2016, at 10:00 a.m., at 259 Queen's Quay West, the City of Toronto will officially proclaim May 21? 27, 2016, as North American Safe Boating Awareness Week. Following the proclamation, the Toronto Police Service…

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November 3, 2015

MADD Toronto launches the 28th Project Red Ribbon Campaign at Toronto Police Service Headquarters

Toronto, November 3, 2015 – Today marks the start of MADD Toronto Chapter’s Project Red Ribbon campaign, designed to combat impaired driving during the holidays. During this campaign, volunteers will be distributing Red Ribbon Boxes to local area police stations, Allstate Insurance Company of Canada offices and local participating retailers to encourage Toronto area residents to tie a MADD Canada…

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