“We want our red ribbons to be seen everywhere to remind people that it’s never acceptable to drive impaired,” said MADD Toronto president Everilda Ratnakumar. “Ever year, between 1,250 and 1,500 people are killed in impairment-related crashes. Another 6,300 are injured. These deaths and injuries are completely preventable. That’s why Project Red Ribbon continues to be one of our most important awareness campaigns. We need to drive home the message that impaired driving can be prevented if everyone makes good, responsible and safe choices.”