The Toronto Chapter of MADD Canada has invited officials from Toronto’s Police, Fire and Paramedic services, the Ontario Provincial Police, the Ontario Government, the City of Toronto and Allstate Insurance Company of Canada (Project Red Ribbon title sponsor) to join them for the local launch of Project Red Ribbon 2017.

Guest speakers include:

Deputy Chief Barbara McLean (Toronto Police Service),

Hon Marie-France Lalonde (Minister of Community Safety and Correctional Services),

Hon Stephen Rhodes (Deputy Minister of Transportation),

Commissioner Vince Hawkes (Ontario Provincial Police),

Deputy Chief Mike Neill (Toronto Paramedic Services),

Deputy Chief Jim Kay (Toronto Fire Services),

Lisa McWatt (Director, Brand Innovation, Allstate Canada).

This year marks the 30th anniversary of Project Red Ribbon, MADD Canada’s longest running public awareness campaign.  The campaign runs from November 1, 2017, to the first Monday of the new year, a time when impaired driving is of heightened concern due to holiday parties and events.

Across the country, Canadians are asked to tie a MADD Canada red ribbon to a vehicle, backpack, purse, keychain or briefcase.  This symbolizes a commitment to drive sober during the holiday season and throughout the year.  It also serves as a tribute to victims of impaired driving.  Every year, hundreds of Canadians are killed and tens of thousands are injured in impaired driving crashes.

Red ribbons are available from the MADD Toronto office, Allstate Canada offices, and at LCBO stores, beginning December 1. In addition, MADD Toronto volunteers will be handing out ribbons at TTC subway stations during rush hour from November 27 – 30, 2017.

MEDIA NOTE:  Following the 60-minute program, MADD Toronto Board members and guest speakers will be available for photos and interviews.

For further event information contact: MADD Toronto: 416-924-2666 or