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Board of Directors

Board of Directors

MADD Toronto Board of Directors

LaToya Garcia


Valya Tsaneva


Valya Tsaneva has been a volunteer with the MADD Toronto Chapter since 2016 and is the current Vice President. Valya has volunteered and participated in MADD National Strides for Change, the Red Ribbon Launch, Toronto Police Traffic Services RIDE spot checks, the Toronto Transit Commission and MADD bus poster launch as well as multiple media interviews as a member of MADD Toronto and as a victim of impaired driving.

On Dec 12, 2015, Valya’s 22- year old daughter, Kalina was killed in a crash caused by an impaired driver – a tragedy that changed the lives of Kalina’s family and many friends from all around the world forever. Valya has been committed to MADD’s mission “To stop impaired driving and to support the victims of this violent crime” since that day. MADD has provided immense support and purpose on the healing journey for Valya and she is looking forward to providing these opportunities to others. Her focus is on raising public awareness, education initiatives and victim support. Valya is currently employed as a Materials and Contracts Coordinator for the Subway Infrastructure department of Toronto Transit Commission; she also has a long career as a teacher and instructor.

Carolyn Swinson

Director of Victim Support

Carolyn has been a volunteer with MADD Canada for over 20 years. She has held many roles in the organization including President of the MADD Toronto Chapter, President of MADD Canada from 1999 – 2001 and Chair of the National Board. Carolyn currently provides support to many victims in the Toronto area. She does many media interviews for MADD, she speaks to students at the TIPSY program, and to groups of impaired drivers at “The Missing You” and “Springboard” programs. She has received many awards for her volunteer work including a Governor General Caring Canadians Award, two Queen’s Jubilee Medals, Ministry of Transport Award for Road Safety, and MADD Canada’s Volunteer of the Year Award. Carolyn has been committed to MADD’s mission “To stop impaired driving and to support the victims of this violent crime” after the death of her eldest son Rob. Rob was killed by an Impaired driver almost 12 years to the day after his grandfather had also been killed by an impaired driver.

Jen Simon

Past President and Treasurer

Jen joined the MADD Toronto Board of Directors as a Member at Large in July, 2014. She currently serves as the Chapter Past President and Treasurer and has served in various positions on the Board including President, Treasurer and Secretary from 2014-2021.

Jen is working with the Board to ensure sustainability of the strategic and fiscal plan in order to support victim support services and establish a victim memorial. Jen’s interests include policy development, fundraising, public awareness, and education. Jen is currently employed by the Ministry of Health and has a Master’s Degree in Public Policy and Administration.

Kelly McCarten


With over 25 year’s experience, Kelly has worked both client and agency side delivering innovative thinking, profitable growth, and building brands.  She worked for Coca-Cola for 10 years and then in 2007 started her own consulting company working with start-ups to multi-national companies, winning awards for the integrated campaigns she led for Heart and Stroke Foundation.  In, 2013, she was then sought out to be CEO for LAUNCH! Brand Marketing.  She turned an unprofitable agency around and sold it 2 years later to Acosta Mosaic Group, the largest Retail and Experiential agency in Canada.   Kelly is currently, SVP of Mosaic Retail where she leads a team of over 100 employees and manages 2 of the largest retailers.

Kelly is one of Canada’s top thought leaders in her field –  Past Board Director with University of Guelph Alumni and CAPMA, and ICA member, Professor at Humber College for 2 years for Marketing and PR, guest speaker at University of Toronto Rotman School of Business, University of Guelph, Carleton University, Humber College and George Brown College.

Kelly is dedicated to both mentorship and elevating women in the industry.  She mentors young adults entering the workforce, and is part of the Mosaic Mentoring program.  Kelly also started a Women’s Club that is all about bringing together smart, successful women in order to give back and coach and mentor future leaders.  She recently spoke at the Carlton University Women of Business Conference and the Microsoft Tech Summit on diversity.

Brian Wijeratne

Director of Volunteer Coordination

Brian has been a volunteer with the MADD Toronto Chapter since 2012 and joined the MADD Toronto Chapter Board of Directors in September 2020. He is well versed in the cause against impaired driving in Canada and experienced in volunteering for MADD at the student, chapter, and national level. He helped grow the Ryerson University student club Stop Impaired Driving Student Association (SIDSA), served as a lead volunteer on RIDE for MADD Toronto and has volunteered for MADD National’s Strides for Change since its inception in 2013. Brian was awarded the MADD Canada Victim bursary and MADD Canada Volunteer award for Youth. He has done multiple media interviews as a member of MADD Toronto and as a victim of impaired driving.

In 2012, a van carrying Brian’s father, mother and little sister was hit head-on by an impaired driver killing his father and little sister, and seriously injuring his mother. Brian works to eliminate these tragedies through the great work MADD does everyday. He has enjoyed all the volunteer opportunities provided by MADD and looks forward to bringing more of those opportunities to others.

Maciej Aleksandrowicz

RIDE Program Coordinator

Maciej has occupied the role of the MADD Toronto RIDE Program Coordinator since June of 2019, and joined its Board of Directors as a Member at Large in February of 2020. In his role, Maciej is responsible for continuing and expanding MADD Toronto’s involvement with Toronto Police Traffic Services RIDE spot checks, wherein MADD Toronto volunteers promote safe and sober driving through ongoing public education and awareness. Maciej is currently employed by the Royal Bank of Canada as a Senior Manager within the Financial Intelligence Unit, with which he leads a team tasked with investigating a variety of major financial crimes.

Everilda Ratnakumar

Member at Large

Everilda began volunteering with the MADD Toronto Chapter in 2009. Everilda previously served on the Toronto Chapter Board of Directors as the Volunteer Coordinator from 2011-2013 after which time, she became Toronto Chapter President. Her interests include public awareness and various fundraising initiatives. Everilda is currently employed by the Toronto Police Service and works in the Strategy Management Unit after having completed a Master’s Degree in Criminology and Criminal Justice Policy.

Brett Moore

Toronto Police Service Liaison

Brett Moore is a member of the Toronto Police Service currently assigned to Traffic Services (TSV).  Brett has experience in many aspects of policing and currently works in the Traffic Safety Programs Unit at TSV.  Brett and a small group of officers are responsible for planning road safety campaigns, the annual RIDE Program among other road safety focused duties.  Brett also works to develop community engagement and conversations about road safety through social and traditional media relations.

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