MADD Toronto Board of Directors
Valya Tsaneva has been a volunteer with the MADD Toronto Chapter since 2016 and is the current Vice President. Valya has volunteered and participated in MADD National Strides for Change, the Red Ribbon Launch, Toronto Police Traffic Services RIDE spot checks, the Toronto Transit Commission and MADD bus poster launch as well as multiple media interviews as a member of MADD Toronto and as a victim of impaired driving.
On Dec 12, 2015, Valya’s 22- year old daughter, Kalina was killed in a crash caused by an impaired driver – a tragedy that changed the lives of Kalina’s family and many friends from all around the world forever. Valya has been committed to MADD’s mission “To stop impaired driving and to support the victims of this violent crime” since that day. MADD has provided immense support and purpose on the healing journey for Valya and she is looking forward to providing these opportunities to others. Her focus is on raising public awareness, education initiatives and victim support. Valya is currently employed as a Materials and Contracts Coordinator for the Subway Infrastructure department of Toronto Transit Commission; she also has a long career as a teacher and instructor.
Carolyn has been a volunteer with MADD Canada for over 20 years. She has held many roles in the organization including President of the MADD Toronto Chapter, President of MADD Canada from 1999 – 2001 and Chair of the National Board. Carolyn currently provides support to many victims in the Toronto area. She does many media interviews for MADD, she speaks to students at the TIPSY program, and to groups of impaired drivers at “The Missing You” and “Springboard” programs. She has received many awards for her volunteer work including a Governor General Caring Canadians Award, two Queen’s Jubilee Medals, Ministry of Transport Award for Road Safety, and MADD Canada’s Volunteer of the Year Award. Carolyn has been committed to MADD’s mission “To stop impaired driving and to support the victims of this violent crime” after the death of her eldest son Rob. Rob was killed by an Impaired driver almost 12 years to the day after his grandfather had also been killed by an impaired driver.
Jen joined the MADD Toronto Board of Directors as a Member at Large in July, 2014. She currently serves as the Chapter Past President and Treasurer and has served in various positions on the Board including President, Treasurer and Secretary from 2014-2021.
Jen is working with the Board to ensure sustainability of the strategic and fiscal plan in order to support victim support services and establish a victim memorial. Jen’s interests include policy development, fundraising, public awareness, and education. Jen is currently employed by the Ministry of Health and has a Master’s Degree in Public Policy and Administration.
With over 25 year’s experience, Kelly has worked both client and agency side delivering innovative thinking, profitable growth, and building brands. She worked for Coca-Cola for 10 years and then in 2007 started her own consulting company working with start-ups to multi-national companies, winning awards for the integrated campaigns she led for Heart and Stroke Foundation. In, 2013, she was then sought out to be CEO for LAUNCH! Brand Marketing. She turned an unprofitable agency around and sold it 2 years later to Acosta Mosaic Group, the largest Retail and Experiential agency in Canada.
Kelly is dedicated to both mentorship and elevating women in the industry. She mentors young adults entering the workforce, and is part of the Mosaic Mentoring program. Kelly also started a Women’s Club that is all about bringing together smart, successful women in order to give back and coach and mentor future leaders.
Everilda began volunteering with the MADD Toronto Chapter in 2009. Everilda previously served on the Toronto Chapter Board of Directors as the Volunteer Coordinator from 2011-2013 after which time, she became Toronto Chapter President and Past President. Her interests include public awareness and various fundraising initiatives. Everilda has completed a Master’s Degree in Criminology and Criminal Justice Policy.