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MADD Toronto launches the 28th Project Red Ribbon Campaign at Toronto Police Service Headquarters

Toronto, November 3, 2015 – Today marks the start of MADD Toronto Chapter’s Project Red Ribbon campaign, designed to combat impaired driving during the holidays.red_ribbon_basket

During this campaign, volunteers will be distributing Red Ribbon Boxes to local area police stations, Allstate Insurance Company of Canada offices and local participating retailers to encourage Toronto area residents to tie a MADD Canada red ribbon to their vehicles, key chains, purses, briefcases or backpacks.

“The red ribbon is a symbol of a person’s commitment to drive safe and sober during the holiday season and throughout the year,” said Everilda Ratnakumar, President MADD Toronto.

Joining MADD Toronto for the official campaign launch at Toronto Police Headquarters this morning are: Police Chief Mark Saunders (Toronto Police Service), Honourable Steven Del Duca (Minister of Transportation), Honourable Yasir Naqvi (Minister of Community Safety and Correctional Services), Police Commissioner Vince Hawkes (Ontario Provincial Police), Chief Paul Raftis (Toronto Paramedic Services), Deputy Chief Jim Jessop (Toronto Fire Services) and Lisa McWatt (Director of Brand Innovation, Allstate Insurance Co. of Canada).

“Our holiday awareness campaign receives tremendous support from elected leaders, police partners, first responders, and generous sponsors,” said Ms. Ratnakumar. “We look forward to working with all of them this holiday season to share the sober driving message with Torontonians.”

Throughout the campaign, MADD Toronto will be participating in a number of fundraising and awareness events. From November 23rd to the 27th, our volunteers will be at subway stations in Toronto handing out red ribbons to support Project Red Ribbon and other MADD Canada programs in Toronto.

The campaign Officially sponsored by the Allstate Insurance Company of Canada, Project Red Ribbon runs from November 1st, 2015 to January 4th, 2016.

Red Ribbons are available from MADD Toronto by emailing

Information: Everilda Ratnakumar, President MADD Toronto (416) 924-2666

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