MADD Red Deer & District Awareness Campaigns

Raising public awareness about the dangers of impaired driving is a critical strategy used to prevent more deaths and injuries from occurring.

  • Project Red Ribbon – Project Red Ribbon is an annual fundraising/awareness campaign. Volunteers distribute red ribbon boxes to local businesses during November and December. Drivers are asked to tie a Red Ribbon on their antenna as a pledge to drive sober throughout the year and out of respect for all victims/survivors of impaired driving. All funds generated in the Red Deer & District area stay with the local Chapter. If you want red ribbons throughout the year, please call us at (403) 347-9922. MADD is on the ribbon, saving lives is on our minds.
  • RIDE Program – MADD Red Deer & District sponsors road, marine, snowmobile and festive RIDE spot checks in addition to the regular spot checks conducted by the local police.
  • Public Presentations – The local Chapter makes presentations to service clubs and other organizations throughout the year and is frequently asked to set up our display at year round events, e.g., boat races, school events and health fairs.
  • Checkstop Sponsorship – Our Chapter sponsors Checkstops conducted by our local police.
  • Complimentary Pamphlets and Booklets:
    • Your Loved One Drink and Drives
    • Straight Talk About Death For Teenagers
    • We Hurt Too, A Guide for Adult Siblings
    • MADD Canada Info. and Volunteer Pamphlet
    • Helping Children Cope With Death
    • Don’t Call Me Lucky! For those injured in drunk driving crashes…. and their families and friends.
    • Your Grief, You’re Not Going Crazy
    • Men and Mourning, A fathers journey through grief
    • Youth and Road Crashes, Reducing the risks from inexperience, immaturity and alcohol
    • Holidays and Hope (for the bereaved)
    • We Care Package ( information book for victims of impaired driving)

National Awareness Campaigns

Raising public awareness about the dangers of impaired driving is a critical strategy used to prevent more deaths and injuries from occurring.

MADD Canada’s national public awareness programs include:

  • Campaign 911Campaign 911 educates and empowers the public about the right course of action to take if they see a driver they suspect is impaired.
  • Project Red Ribbon – An annual campaign, beginning on November 1st, gives the opportunity for drivers to display a red ribbon on their vehicles in support of sober driving.
  • Educational videos for schools and community groups.
  • Public Service Announcements for radio, television, and print campaigns.
  • Printed materials include booklets and brochures.
  • MADD Matters – A national newsletter sent quarterly to victims/survivors, members, supporters, and community leaders to keep everyone informed about impaired driving issues and MADD Canada activities.

For more information, and to view certain publications, please visit MADD Canada.