Local Radio Awareness Campaigns

We are proud to have our own local radio awareness initiative that has been fully supported and ran by the Jim Pattison Broadcast Group and funded by local community minded sponsors.

National Awareness Campaigns

Raising public awareness about the dangers of impaired driving is a critical strategy used to prevent more deaths and injuries from occurring.

MADD Canada’s national public awareness programs include:

  • Campaign 911Campaign 911 educates and empowers the public about the right course of action to take if they see a driver they suspect is impaired.
  • Project Red Ribbon – An annual campaign, beginning on November 1st, gives the opportunity for drivers to display a red ribbon on their vehicles in support of sober driving.
  • Educational videos for schools and community groups.
  • Public Service Announcements for radio, television, and print campaigns.
  • Printed materials include booklets and brochures.
  • MADD Matters – A national newsletter sent quarterly to victims/survivors, members, supporters, and community leaders to keep everyone informed about impaired driving issues and MADD Canada activities.

For more information, and to view certain publications, please visit MADD Canada.