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Project Red Ribbon

Project Red Ribbon

Wear or display a red ribbon in support of sober driving!

MADD red ribbon. Drive sober.Get your red ribbon by emailing

MADD Canada’s Project Red Ribbon campaign runs from November 1 to the first Monday of the new year, however, we encourage support all year round. MADD Canada Chapters and Community Leaders distribute millions of red ribbons for Canadians to tie on their vehicles, key chains, purses, briefcases and backpacks.

Our red ribbon is a small but powerful symbol of the wearers’ commitment to sober driving and reminds us all that the deaths and injuries resulting from impairment-related crashes are needless and preventable.

MADD Canada, our Chapters and Community Leaders, and our sponsors and supporters hope the red ribbon will serve as a reminder to:

  • Never drive impaired or ride with an impaired driver.
  • Plan ahead if you’re going to be drinking. Take a cab or bus, arrange a designated driver or plan to stay over.
  • Call 911 if you see a driver you suspect is impaired.

Show Your Support for Project Red Ribbon.

Get your red ribbon by emailing

Wear your red ribbon as a sign of your commitment to always drive sober. Encourage your family and friends to do the same.

Share a picture of your red ribbon on Facebook, Instagram, Twitter:  @maddottawa !  Don’t forget to tag it with #projectredribbon!

Donate to Project Red Ribbon. Your donation helps us spread the Project Red Ribbon message across Canada, which furthers our mission to stop impaired driving and support victims of impaired driving. You can make a donation online, by phone or by mail.

Get your red ribbon by emailing

To learn more about Project Red Ribbon, visit MADD Canada.

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