MADD Cobequid Awareness Campaigns

Here are just some of the recent awareness campaigns put on by the MADD Cobequid Chapter:

• We’ve arranged for over 100 sobriety checkstops – making our chapter top in Canada for checkstops. Thank you to Amanda & the volunteers for reaching that milestone.
• We held our Project Red Ribbon launch in Millbrook, first time in Atlantic Canada that it’s been held in a First Nations community.
• Susan MacAskill drove the MADD car in the Santa Claus parade with walkers handing out red ribbons & candy canes.
• We held the successful Cst. Bruce Miller Golf Tournament
• Multimedia Shows at our local area schools, the theme this year is “Have A Safe Long Weekend…Don’t Drive Impaired”

National Awareness Campaigns

Raising public awareness about the dangers of impaired driving is a critical strategy used to prevent more deaths and injuries from occurring.

MADD Canada’s national public awareness programs include:

• Campaign 911 – Campaign 911 educates and empowers the public about the right course of action to take if they see a driver they suspect is impaired.
• Project Red Ribbon – An annual campaign, beginning on November 1st, gives the opportunity for drivers to display a red ribbon on their vehicles in support of sober driving.
• Educational videos for schools and community groups.
• Public Service Announcements for radio, television, and print campaigns.
• Printed materials include booklets and brochures.
• MADD Matters – A national newsletter sent quarterly to victims/survivors, members, supporters, and community leaders to keep everyone informed about impaired driving issues and MADD Canada activities.

For more information, and to view certain publications, please visit MADD Canada.