National Awareness Campaigns

Raising public awareness about the dangers of impaired driving is a critical strategy used to prevent more deaths and injuries from occurring.

MADD Canada’s national public awareness programs include:

• Campaign 911 – Campaign 911 educates and empowers the public about the right course of action to take if they see a driver they suspect is impaired.
• Project Red Ribbon – An annual campaign, beginning on November 1st, gives the opportunity for drivers to display a red ribbon on their vehicles in support of sober driving.
• Educational videos for schools and community groups.
• Public Service Announcements for radio, television, and print campaigns.
• Printed materials include booklets and brochures.
• MADD Matters – A national newsletter sent quarterly to victims/survivors, members, supporters, and community leaders to keep everyone informed about impaired driving issues and MADD Canada activities.

For more information, and to view certain publications, please visit MADD Canada.