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December 22, 2020

Give The Gift of Safety This Holiday Season – Drive Sober

Oakville, Ontario – The Christmas celebrations may be smaller this year due to the pandemic, but the risk for impaired driving remains. MADD Canada is urging Canadians to do their part to keep roads safe over the holidays by driving sober, or arranging a sober ride home if they are going to be consuming alcohol, cannabis or other drugs. “This…

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November 23, 2020

Irving Oil Joins MADD Canada To Share Sober Driving Message This Holiday Season

Saint John, New Brunswick – Irving Oil, a long-time sponsor of MADD Canada’s Project Red Ribbon awareness campaign, is leading the effort to spread the sober driving message in the Atlantic Region once again this holiday season. Running until January 4, Project Red Ribbon raises awareness about the risks of impaired driving, and encourages motorists to always drive sober. MADD…

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November 17, 2020

Sober Driving Message For Young Students

Aviva Canada supports MADD Canada’s SmartWheels Program. November 17, 2020 (Oakville, ON) – Using powerful videos and interactive technology, MADD Canada and Aviva Canada are delivering the dynamic SmartWheels program to Ontario elementary students. Impaired driving takes a disproportionate toll among young Canadians: MADD Canada’s statistics reports indicate traffic collisions are the leading cause of death among 16-25 year olds…

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November 2, 2020

Today Marks The Start Of MADD Canada’s Project Red Ribbon Campaign To Promote Sober Driving This Holiday Season

Oakville, Ontario – With the holiday season fast approaching, MADD Canada and its Chapters and Community Leaders across the country are launching the Project Red Ribbon campaign to raise awareness about the risks of impaired driving and to honour victims and survivors. Running from today until January 4, Project Red Ribbon encourages motorists to always drive sober. During the campaign,…

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October 29, 2020

Keep Yourself And Others Safe This Halloween – Plan Ahead For A Sober Ride Home

Oakville, Ontario – Halloween festivities may be limited in most areas of the country this year due to the pandemic, but MADD Canada is urging those who are celebrating the occasion to plan ahead for a sober ride home. “The decision to drive impaired is one that could haunt you forever,” said MADD Canada National President Jaymie-Lyne Hancock, whose brother…

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October 19, 2020

MADD Canada Calls On Health Minister To Put Warning Labels On Alcohol Products Amidst Increase In Public Alcohol Consumption

Oakville, Ontario – With Canadians’ alcohol consumption increasing during the COVID-19 pandemic, MADD Canada is calling on Canada’s Health Minister, The Honourable Patty Hajdu, to require alcohol products to have warning labels. Various reports and studies have shown an increase in Canadians’ alcohol consumption during the COVID-19 pandemic, including one by the Canadian Institutes of Health Research that indicated that…

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October 8, 2020

Help Keep Roads Safe This Thanksgiving Holiday Weekend – Drive Sober

Oakville, Ontario – With the Thanksgiving holiday weekend approaching, MADD Canada is reminding everyone that they can help keep roads safe from impaired driving by planning ahead for a sober ride home. “The Thanksgiving weekend, in this year of COVID-19, may not see the large celebrations that usually occur, but it is still a time to be vigilant on our…

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September 3, 2020

Make The Last Long Weekend of Summer A Safe One – Drive, Ride and Boat Sober

Oakville, Ontario – As Canadians gear up for the Labour Day holiday weekend, MADD Canada is urging everyone to keep roads, trails and waterways safe by never driving or riding impaired. “We wish everyone a happy and safe Labour Day weekend,” said MADD Canada National President Jaymie-Lyne Hancock. “However you are celebrating it, please do so responsibly. Leave the driving…

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August 27, 2020

MADD Canada and Gigit Community Step Out Together for First-Ever Virtual Strides for Change Event

Oakville, Ontario – MADD Canada (Mothers Against Drunk Driving) has partnered with Gigit Community to power their annual Strides for Change event this September 2020. This year marks the first time that this major fundraising initiative for the national Canadian non-profit organization will be held as a virtual walk/run/wheelchair event. “This is a major fundraising activity for all MADD Canada…

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June 29, 2020

Keep Roads Safe This Canada Day – Plan Ahead For A Sober Ride Home

Oakville, Ontario – Canada Day celebrations may look a little different this year as much of the country still has COVID-19 related restrictions on large gatherings, but MADD Canada and Allstate Insurance Company of Canada are urging everyone to remain vigilant about impaired driving and do their part to keep roads and highways safe.  “As roads and highways start to…

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May 28, 2020

Outdated, Incomplete Impaired Driving Stats Hinder Evaluation of Legislation and Policies Aimed at Reducing Impaired Driving Crash Deaths and Injuries

Oakville, Ontario – The availability of reasonably current data on impaired driving is crucial to identifying trends, evaluating legislative and policy measures, and developing new prevention strategies. Yet, the most recent Canadian data on impairment-related crashes, deaths and injuries is five years out-of-date.  “The most recent Canadian statistics on impairment-related crash deaths and injuries are from 2015,” said MADD Canada…

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May 12, 2020

MADD Canada Report Outlines Federal Measures Required To Address Impaired Driving And Support Victims/Survivors

Oakville, Ontario – MADD Canada’s newly-released federal policy report recommends new measures the Canadian government should adopt to further address the impaired driving problem and better support victims and survivors of this violent crime.  The Top 10 Report: Federal Measures to Minimize Impaired Driving and Support Victims outlines 10 key legislative and policy recommendations.  “Changes implemented by the federal government…

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