MADD Antigonish Awareness Campaigns

Raising public awareness about the dangers of impaired driving is a critical strategy used to prevent more deaths and injuries from occurring.

  • Mall displays – Throughout the year we do several mall displays during key campaigns such as red ribbon or trying to recruit new volunteers.
  • Presentations to community groups – Our MADD Chapter is asked throughout the year to do many presentations to community groups to educate them on what MADD is and what we do and also on the dangers of impaired driving and new initiatives to deter people from driving while under the influence of alcohol or drugs. To request a presentation, please call (902) 968-9027.

National Awareness Campaigns

Raising public awareness about the dangers of impaired driving is a critical strategy used to prevent more deaths and injuries from occurring.

MADD Canada’s national public awareness programs include:

  • Campaign 911Campaign 911 educates and empowers the public about the right course of action to take if they see a driver they suspect is impaired.
  • Project Red Ribbon – An annual campaign, beginning on November 1st, gives the opportunity for drivers to display a red ribbon on their vehicles in support of sober driving.
  • Educational videos for schools and community groups.
  • Public Service Announcements for radio, television, and print campaigns.
  • Printed materials include booklets and brochures.
  • MADD Matters – A national newsletter sent quarterly to victims/survivors, members, supporters, and community leaders to keep everyone informed about impaired driving issues and MADD Canada activities.

For more information, and to view certain publications, please visit MADD Canada.