Tie on a red ribbon in support of sober driving during the holiday season.

MADD Canada’s Project Red Ribbon campaign runs from November 1 to the first Monday of the new year. During that time, MADD Canada Chapters and Community Leaders distribute millions of red ribbons for Canadians to tie on their vehicles, key chains, purses, briefcases and backpacks.red_ribbon_basket

Our red ribbon is a small but powerful symbol of the wearers’ commitment to sober driving, and reminds us all that the deaths and injuries resulting from impairment-related crashes are needless and preventable.

Project Red Ribbon targets the Christmas and New Year holiday season because it is the busiest time of year on most social calendars. With lots of holiday parties and events on the go, the risk for impaired driving is especially high at this time of year.

MADD Canada, our Chapters and Community Leaders, and our sponsors and supporters hope the red ribbon will serve as a reminder to:

  • Never drive impaired or ride with an impaired driver.
  • Plan ahead if you’re going to be drinking. Take a cab or bus, arrange a designated driver or plan to stay over.
  • Call 911 if you see a driver you suspect is impaired.

Tie it! Wear it! Show it! Share it! Live it!

Get your red ribbon today, then Tie it! Wear it! Show it! Share It! Live it! We all have a role to play in keeping our roads safe.

Tie it! To your purse, your backpack, your briefcase, your bike, your car.

Wear it! On Tuesday, November 1st, show your support to MADD Canada’s signature campaign Project Red Ribbon by wearing RED.

Show it! & Share It! Show your spirit and share your pictures on Facebook or Twitter, using #projectredribbon

Live it! Text “MADD” to 45678 to make a donation to MADD Canada and help save lives.

Toronto’s best known landmarks are lighting up red this year to observe MADD Canada’s Project Red Ribbon campaign and help support sober driving throughout the holiday season:

  • CN Tower (Toronto, ON) – November 1
  • 3D Toronto Sign (Toronto, ON) – November 1

To learn more about Project Red Ribbon, visit MADD Canada.