MADD London Awareness Campaigns

Raising public awareness about the dangers of impaired driving is a critical strategy used to prevent more deaths and injuries from occurring.

Roadside Signage Project

As part of our commitment to MADD Canada’s goals, MADD London Chapter members and volunteers are active in the community to heighten awareness about the dangers of impaired driving.

Campaign 911One such initiative is our road side signage project. We are in the process of creating Campaign 911 roadsigns that will be located at various entry points into the city. These impressive 4 x 8 signs encourage drivers to call 911 if they suspect an impaired driver. This year we have funding to erect five new signs and we will be continuing this project over the next few years. Our goal is to have a Campaign 911 sign located on all roads coming in to the City of London.

Now, more than ever, it is critical that we convey this message to our neighbours as every day, on average, 4 Canadians are killed and almost 175 more are injured in alcohol and drug related crashes.

R.I.D.E. Program

The R.I.D.E. Program (Reduce Impaired Driving Everywhere) originated in 1977 in Etobicoke, Ontario, as a community policing effort to address public concern about drinking and driving. Now, over 30 years later, the campaign continues to be an important tool for police nationwide. Although these programs run year-round, they are highlighted during the holidays to encourage sober driving. These spot checks are an important part of our commitment to keep our roads safe.

These are the details for the London 2012/2013 Festive R.I.D.E. program sponsored by the London Police Department.

There were 11,436 vehicles stopped, resulting in:

  • 68 passes
  • 2 Administrative Licence Suspensions
  • 9 3-day Suspensions
  • 1 Failure to Provide

We thank the London Police Department for their tireless work in the fight against impaired driving.

Strides for Change

Strides for Change is MADD Canada’s annual walk-a-thon. The annual 5 km walk supports Chapters and Community Leaders in their efforts to educate the public about the dangers of impaired driving and to help victims in their communities.

Learn more…

MADD Canada School Assembly Program

The School Assembly Program reaches over a million students across the country.

MADD at YOUR Event?

Do you need a victim speaker? Are you a student doing a project? Do you need someone to come speak to your group about the dangers of impaired driving? We have several excellent videos and visual aids that can help our knowledgeable volunteers show your people the effects of impairment. We can also offer handouts for presentations. Invite MADD London to your event.

National Awareness Campaigns

MADD Canada’s national public awareness programs include:

  • Campaign 911Campaign 911 educates and empowers the public about the right course of action to take if they see a driver they suspect is impaired.
  • Project Red Ribbon – An annual campaign, beginning on November 1st, gives the opportunity for drivers to display a red ribbon on their vehicles in support of sober driving.
  • Educational videos for schools and community groups.
  • Public Service Announcements for radio, television, and print campaigns.
  • Printed materials include booklets and brochures.
  • MADD Matters – A national newsletter sent quarterly to victims/survivors, members, supporters, and community leaders to keep everyone informed about impaired driving issues and MADD Canada activities.

For more information, and to view certain publications, please visit MADD Canada.