Toronto, Canada, January 2, 2017 – Mothers Against Drunk Driving (MADD Canada) and Uber Canada today announced it reached a month-long fundraising goal to raise $100,000 to help MADD Canada put a stop to impaired driving.

As part of a joint fundraising and awareness campaign, MADD Canada and Uber are spreading awareness with a national public service announcement and the tragic testimony of a Toronto driver-partner. Throughout December, Uber gave Canadian riders the opportunity to thank drivers who dedicate their time to getting people home safely and pay it forward to MADD Canada. For every “Compliment” badge riders gave drivers via their app, Uber Canada donated $1 to MADD Canada, in an effort to raise up to $100,000.

“We’re completely overwhelmed by the number of Canadians who showed appreciation to their drivers while supporting MADD Canada’s fight to stop impaired driving,” said Adam Blinick, Director of Public Policy and Communications for Uber Canada. “These 100,000 thank you’s will go a long way in drawing awareness to MADD’s mission and helping recognize the important work that drivers are doing by providing a safe transportation alternative.”

The holidays fundraising and awareness initiative is part of a long-term partnership between MADD Canada and Uber Canada announced earlier in February 2017 with a common mandate to drive awareness and raise funds to help prevent impaired driving. Both organizations have also focused efforts to support regulatory reform that promotes greater access to ridesharing as a service that can meaningfully contribute to road safety.

“This initiative has raised vital awareness and generated significant funds that will help MADD Canada stop to this terrible and completely preventable crime,” said MADD Canada Chief Executive Officer Andrew Murie. “We look forward to our continued partnership with Uber Canada to support the critical need for safe, convenient, and accessible transportation options like ridesharing to help eliminate the dangers of impaired driving.”

Canada leads all nations with more than a third of road fatalities involving alcohol impairment. Crashes involving alcohol and/or drugs are one of the leading criminal cause of death in Canada, with an average of four Canadians killed in crashes involving alcohol and/or drugs every day (see this link for additional information).

According to MADD Canada, most impaired driving incidents happen at night and during the weekend. In cities where Uber operates in Canada, rush hour for ridesharing is not when people are getting to and from work, but late at night when bars close.

For more information on the partnership between MADD Canada and Uber, visit: t.uber.com/maddcanada.

Media Inquiries:

Andrew Murie
Chief Executive Officer, MADD Canada
1-800-665-6233 ext. 224 or 416-720-7642, amurie@madd.ca

For British Columbia and Ontario:

Susie Heath
Senior Communications Associate, Uber Canada
susie@uber.com

For Alberta and Quebec:

Jean-Christophe de Le Rue
Senior Communications Associate, Uber Canada
jcdlr@uber.com

Article source: http://madd.ca/pages/madd-canada-and-uber-canada-raise-100k-in-december-to-fight-impaired-driving-through-fundraising-initiative/